Our Services

Tourism Industry Specialists

We help your business thrive by growing group business, reducing costs, and

recognizing & seizing opportunity through personalized, result driven consulting.

We Help You...

Increase group bookings
Fill midweek & shoulder season capacity
Build a predictable group sales pipeline
Turn group organizers into long-term partners
Improve profitability & operational efficiencies
Create repeat business
Create memorable events (for the right reasons)

From strategic planning to hands-on support, we ensure you have the resources and insights needed to reach your business goals (see our service line-up below).

Practical advice from someone who has lived it

Our Service Line-up - How We Can Help You:

Group Business Growth Accelerator

Includes: Group Sales Process & Pricing Review, Recommendations, CRM, Lead Generation, How to Grow Partnerships & Training. - We’ve also developed a "Group Organizer Lead Generator System" specifically designed for tourism operators & accommodation providers. The system helps identify qualified group organizers, provides personal contact details, insights, and streamlines outreach to help build a consistent pipeline of group business opportunities.

Fractional Leadership

Strategic advisory, audits & implementation. Put fresh eyes on your business to discover new opportunities!

Operate Smarter

"Did you know most business overspend by 20-40% on their basic operating expenses?" Streamline your operations and uncover real cost savings without having to switch providers.

Plan With Confidence

We can assist you with creating practical, simple to use business plans and cash flow/budgeting forecasts that actually get used.

Team Building & Event Planning

Looking for unique Team Building ideas or need help planning an event that is memorable for all the right reasons?

Navigate Franchising

With experience in owning and operating a franchise as well as building a franchise model from scratch, we can provide advice on buying, operating, building or scaling a franchise.

SWOT Analysis - "Fresh Eyes on Your Business"

An in-depth look at your business to assess what’s working, what’s not, and uncover opportunities you may be missing.

Ready to Elevate Your Business?

If you’re looking to grow your tourism operations and optimize your business, we’re here to help. Whether you need guidance on growing group business, reducing costs or fine-tuning your strategy, reach out to us today, and let’s explore the best path forward together.

Testimonials

“Anyone who engages Cam as part of their business development can expect a fresh, focused and no-nonsense approach … with the perfect amount of (dry) humour if you want it. He’s one of those guys that you can ‘hand the keys to’ and know it’ll get done. The tangible advice he gave our business provided an immediate, significant and long-term saving to our bottom line as well as having zero negative impact on customer experience.”

Mike Watling
Partner, Last Frontier Heli Skiing

“I am happy to applaud and congratulate Cameron on an outstanding business career in the bus ski tourism business. I’ve enjoyed a personal relationship with Cameron for over 30 years. As owner of Destination Snow, he worked with our team both on and off mountain delivering highly lucrative university and corporate bus ski tourism business bringing groups as large as 2000+. These skiers filled the hotels of Big White, Kelowna, the restaurants, shopping malls, dance floors and resulted in millions of dollars of tourism revenue. It was an outstanding time for the growth of ski tourism. I’m hoping we can bring it back!”

Michael J Ballinghall
Senior Vice President, Big White Ski Resort

“In 30+ years of working with and knowing Cameron personally, one thing has never changed: He always delivers, and usually exceeds expectations. He has a sharp business mind that sees opportunities and efficiencies others simply miss. If Cameron tells you he’ll get it done, it gets done! Working with him is simply a good business decision”

Kevin Mcdonald
Owner, Atlas Sign & Awning

“I first met Cameron over 25 years ago while working at Tourism Vancouver, when he was just getting Destination Snow off the ground. I watched him build a successful business known for delivering exceptional experiences that earned the loyalty of both staff and clients alike. Cameron’s contribution to BC’s tourism sector is notable so it’s exciting to see him back in the industry where he can apply his skills and passion. I have no doubt that Trailhead Consulting will be a tremendous resource for tourism businesses across the province.”

Walt Judas
Former CEO, Tourism Industry Association of BC (TIABC)